Insights
Writing for people who have to justify the spend.
Where value actually sits in an operating business, and how to think about capturing it.
- Jul 2026Where AI actually creates ROI in an SMEMost of the value sits in unglamorous, high-frequency work. How to find it and price it.7 min read
- Jul 2026The hidden cost of shared inboxes and manual triageIt never appears on a P&L, yet it can quietly consume a full salary in sorting time.6 min read
- Aug 2026Automate the process, not the dysfunctionAutomating a broken workflow makes it fail faster. Redesign first, automate what remains.6 min read
Editorial note
Any figures are stated assumptions used to illustrate arithmetic — not client results, survey data or benchmarks.